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So, what is media buying?

Crafting an interesting ad is just half the journey. You have to make sure your ad gets noticed. That's where media buyers step in!

Media buying is actually pretty straightforward. We negotiate the most relevant ad slots on TV, advising you on how leverage the best results. Transforming your aims into a campaign strategy and your campaign strategy into sales.

And once your ad hits the screen, we monitor its performance. Providing feedback and offering insights. In short, we handle the fiddly details, allowing you to enjoy the success hassle-free.

Media Buying and Planning

Make your Campaign a Campleasure with tviva!

Partner with tviva! for our expert guidance and established connections with major UK TV channels. While you may be new to this, we’re seasoned professionals. From the faff of data integration to the negotiations of rates, we’ll handle every part of the campaign set-up.

Get in touch, and together, let’s make your TV campaign a success story.

Reach Out

Now this step is on you. You have to reach out via email, call, text, or even carrier pigeon, so we can dive straight into strategy mode! We'll ask you some key questions, then use this to collect quotes for your personal TV campaign.

Pitch & Proposal

Next, we'll hop on a video call to share our insights and, more crucially, to understand what you want from the campaign. This is where we get more granular, refining the target audience, explaining platform capabilities and outlining the reach of your ideal Ad Campaign.

Ready for Launch

With all the necessary info gathered and channel negotiations complete, our focus shifts to TV readiness. Clearcast? Handled. Tracking tools? Set-up. TV specs? Configured. We take care of all the details so you can feel fully prepared for your TV launch.

TV Time

With logistics sorted, it's time for the big launch! As your ad airs, you can witness increased website traffic. Meanwhile, we'll be diligently collecting more data. Through emails and updates, we'll keep you informed and suggest adjustments as needed.

Post-Campaign

Almost finished! Next, we'll conduct a final review two weeks post-campaign end. This ensures we collect those last bits of crucial data, offering a comprehensive overview of the campaign's performance. This info is vital for the success of your next campaign. And once you've experienced the first one, we're confident you'll be eager to use TV advertising again!

CASE STUDIES

Success stories with tviva!

Case Study 1: £200,000 Spend

Budget

Budget

£200,000

Goal

Goal

Boost Christmas sales

Bespoke Targeting

Bespoke Targeting

National Campaign with regional up-weighting to match OOH Campaign

What Happened?

What Happened?

They approached us with the advert already created, but with no experience of TV advertising and wanted to build brand awareness.

We guided them through the Clearance process, and built a bespoke and highly targeted audience that work with their Online and Out of Home Ad Campaigns.

Results?

Results?

- Less than 1 month from the end of the TV Campaign, 45% of budget had been made back through monitored, direct sales from the TV adverts.

- Our bespoke audience was 4.9x more likely to respond than an Addressable Base, showing we picked the right audience!

Case Study 2: Channel Sponsorship

Budget

Budget

£50,000 per month

Goal

Goal

Brand Awareness

Bespoke Targeting

Bespoke Targeting

Matching the Channel viewership demographic to the Companies' target audience.

What Happened?

What Happened?

Monthly sponsorship of a specific channel. Often an overlooked method of Media Buying is through Sponsorships. A cost-effective way of reaching linear TV and a large audience again and again.

For this client, we matched their brand's target audience to specific Channel's demographic to create a match made in heaven!

Results?

Results?

Brand was exposed to 2.5m audience in the first month. This reach equates to about a £200,000 spend on ITV for a similar linear audience.

Saving the brand money, without compromising on impact!

Case Study 3: Charitable PSA Video

Budget

Budget

£6,500

Goal

Goal

Raise Awareness

Bespoke Targeting

Bespoke Targeting

Regional Campaign, cost kept low by focusing on one city.

What Happened?

What Happened?

We offered Media Buying and UK TV Compliance advice at a reduced cost for Charities. Campaign built to maximise primary audience's co-watching with wider family, as the charity informed us that it often took encouragement of the families for people to take action.

Results?

Results?

The advert reached 35,000 ITVX viewers with a 3.3x frequency. With 94% watching on TV. Among the audience using mobiles and desktops, we achieved a remarkable click-through rate (CTR) of 10%.

Alrighty then…
Let’s get you on TV

hello@tviva.co.uk
020 8058 2016